Verizon IndyCar Series Driver

Will Power

Aussie Wheelman, INDYCAR Champ.

In June of 2017, Will Power chose CoForce as his digital media, commercial development and creative agency in order to redefine and grow his brand outside of the Verizon IndyCar Series. Thanks to CoForce’s involvement, Power saw a 300%+ increase in engagements and impressions from June-October, 2017.

Services Rendered

Branding

Redefined the Will Power brand with new logo creation, brand deck, website and targeted commercial plan.

Video Production

Created Will Power brand video, outlining his passion for chasing perfection and lifestyle interests as well as social media video teasers and social story content.

Commercial Development

Working with commercial sponsors to further enhance partnership strategies and synergies with Will Power. Partnership targeting and positioning towards niche markets such as the music industry.

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