Verizon IndyCar Series Team
Schmidt Peterson Motorsports
Fueled By Innovation.
In December of 2016, Schmidt Peterson Motorsports (SPM) contracted CoForce to boost the team’s digital media presence and bring a new, bold and innovative focus to the team and its partners.
Since then, SPM has generated the second highest amount of views out of any motorsports team in North America. Social media followers and engagement have grown exponentially and the team is now regarded as a pioneer in the Verizon IndyCar Series for content creation and strategy.
$10 million USD
Television Publicity Value in 2017
Global Media Impressions in 2017
Social Media Impressions in 2017
2017 Services Snapshot
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