Verizon IndyCar Series Team

Schmidt Peterson Motorsports

Fueled By Innovation.

In December of 2016, Schmidt Peterson Motorsports (SPM) contracted CoForce to boost the team’s digital media presence and bring a new, bold and innovative focus to the team and its partners.

Since then, SPM has generated the second highest amount of views out of any motorsports team in North America. Social media followers and engagement have grown exponentially and the team is now regarded as a pioneer in the Verizon IndyCar Series for content creation and strategy.

Services Rendered

Public Relations Representative

Full-time position dedicated to Schmidt Peterson Motorsports, organizing and executing global media outreach and public relations campaigns.

Video Production Services

Full-time position dedicated to covering the drivers, team members and partners of Schmidt Peterson Motorsports. Captured, edited and published over 40 videos per IndyCar season.

Creative Design

Graphic designers to create content for social media, sales and marketing presentations, car transporters, INDYCAR livery designs and special event design.

Social Media Management

Targeted social media campaign with 350% engagement growth, 200% increase in impressions and 40% increase in fan base in the first 6 months of 2017.

Event Coordination

Creation and management of sponsor events on behalf of Schmidt Peterson Motorsports, including events at the St. Petersburg Grand Prix, Indianapolis 500 and unveil event at Lucas Oil Stadium.

ROI and Analytics

Generated and reported over $10 million in national TV ad value and over 80 billion online and television impressions.

2017 Services Snapshot

Content Pieces Created

Events Covered

Videos Created

Years Contracted

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