Global Oil and Lubricant Company

Petro-Canada Lubricants

For over 30 years, Petro-Canada Lubricants has researched, developed and produced more than 350 world-class advanced lubricants, specialty fluids and greases. Behind their products lies one of the most extensive and long lasting distributor networks, globally. For 2017, CoForce was engaged to oversee racing-specific content creation, a role that has increased for 2018 with the addition of corporate-facing projects.

Services Rendered

Video Production Services

Shot and produced a series of videos including internal and external sales, corporate incentives, Verizon IndyCar Series alignment and product integration.

Photography

Planning and executing product and ambassador photography for internal and external marketing as well as coverage from all Verizon IndyCar Series events.

Public Relations

Public relations services at all Verizon IndyCar Series events for Petro-Canada Lubricants’ distributor and sales network.