American Rallycross Team

Honda

Action Sports Activation for the Honda Civic Coupe

In 2016, Honda expanded their extensive racing platform to include Red Bull Global Rallycross. American Honda called upon CoForce to handle its public relations and communications sectors for their inaugural season and the relationship expanded for 2017 with the addition of video production from all events, partner liaison and event management services.

Through the partnership, CoForce was able to make Red Bull Global Rallycross the most watched motorsports property for American Honda across all platforms.

Services Rendered

Public Relations Representative

Full-time position dedicated to American Honda Rallycross, organizing and executing global media outreach and public relations campaigns.

Video Production Services

Followed the development of the Honda Civic Si Coupe Rallycross car and showing ties to its road car as well as created recap videos from each race event. Shot and produced over 20 videos over the course of the 2017 season.

Content Creation

Created tune-in reminders, track maps, schedules, car infographics and driver feature graphics for all events.

Partner Liason

Represented Honda’s business and marketing interests through partners Red Bull, Bandai Namco, Bluebeam, KMC Wheels and the Anaheim Ducks.

Media Relations

Created event-based media programs for NBC talent, producers and directors. Coordinated with local media including scheduling of interviews and media two-seater rides.

Team Coordinator

Assisting Olsbergs MSE global operations and logistics for testing, commercial video shoots, scheduling during event weekends and managing team personnel.

NBC Sports Broadcast Feature

After completing social media based features, the national advertising group of American Honda requested CoForce to produce and edit their annual broadcast feature for NBC Sports.

2017 Services Summary

Content Pieces Created

Events Covered

Videos Created

Years Contracted

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